Amidst the bustle of student life, I often think of the many things I would like to do, if only I could find the time to do them. Well, summer break has come and now I have time. To make sure I actually make good use of my summer days, instead of wasting them away in my usual Oblomov-like fashion, I am hereby going to make one binding holiday resolution. Dear reader, do feel invited to hold me up on this.As you may know, since the beginning of this year I have converted to vegetarianism. That is, I no longer eat meat and try to avoid any other foods for which animals are hurt as much as I reasonably can. The thing that has surprised me the most about becoming a vegetarian, is how easy it actually was to give up foods that I used to enjoy on a more than daily basis. Reflecting on my new found consumer commandments, I've (knowingly) sinned three times in the last half year. Damage done: 1 tuna fish pizza, 1 portion of sea food pasta and 1 irresistably yummy looking calamari ring picked from a friend's plate. For a recent convert, I don't think I did that bad. And the best part is, I generally didn't feel like I was missing out on anything. Admittedly, it did slightly sting when I had to watch the rest of the family munch away at dad's famously good crispy baked salmon - so yes, there were some sacrifices to be made. But overall, I don't feel like my quality of life has gone down since I've been restricting myself on the eating-of-animals-department.
This experience has led me to wonder about my consumerism in general. If it was this easy to give up on meat and it's consorts, what else am I using that I could actually do without perfectly fine?
I don't have to go over my bank account records to conclude that I mostly boost the economy through 'investments' in the fashion world. Now, contrary to what many people seem to think, I am not a complete mindless consumer when it comes to clothes, shoes and accessories. Even though I have a lot of them, I have definitive limits as to what I'm willing to spend on different types of garments and the main part of my wardrobe is actually made up of bargains and thrifted finds. Over the years I have become very selective in what I buy and therefore it hasn't happened in ages that I bought something that doesn't get worn much. In that sense, I do not think I am a 'wasteful' shopper.
However, it certainly would not hurt me to grow some awareness about the ethics behind my purchases. Where did the product come from? How was it manufactured and by whom? How do these people get payed and what are their working conditions? What are the effects on the environment? Were any animals killed for this product and if so, in what way? Last but not least: taking the answers to such questions into consideration, should I reconsider purchasing the item in question?
Truely tackling ethical shopping, requires knowledge about the origins of materials and the manufacturing process of fashion products. After all, it's as easy to be misled by the advertising of garments as the advertising of food. For example: much like free range eggs aren't as 'free' range as the name would imply, 'organic' cotton isn't as sustainable as one would suppose from it's certification. Personally, I only found out yesterday that whether it's organically produced or not, it takes about 2000 liters of water to manufacture one cotton t-shirt. Though the softness and breathability of the fabric are great assets in the eyes of those concerned with consumer demands, cotton turns out to be a no-no when it comes to sustainable design.
The following weeks I will attempt to educate myself on little wishy-washy details like this and adjust my shopping behaviour according to my findings. At the moment, I'm not quite sure where this road is going to take me. I don't know what I'm going to find out, I don't know how I'm going to feel about it and I don't know what I'll be willing to give up for the sake of the environment, humanity and other creatures of this world. At the very least, I suspect that knowing what I am consuming will be intrinsically valuable, even if it will merely establish a sense of appreciation for the individuals and the matter involved.
I also suspect the giving-up part is going to be a tough cookie. Case in point: I'm wearing London Sole ballet flats at the moment. When it comes to shoes, my tastes are very specific. What I love about London Sole is that - season after season - they keep producing the same trusted models in a plethora of different materials and finishes. When I'm in need of a new pair of ballet flats, all I have to do is search for their Pirouette style; I know these shoes have the deeper plunge and the flat heel I prefer and I can be sure to find them in a variety of fine materials. However, I do not know anything about the origins of these materials, nor do I know anything about the production process of the shoes. On the website, there is no info to be found about the ethics of the company at all. Of course, this doesn't have to mean London Sole is devoid of morals, but it does mean I cannot check up on them. One rule I have already established for myself is the following: if a company is not transparent about their approach to matters of sustainability and fair trade, do not buy their products.
Thus, no more London Sole ballet flats for me. There goes one wardrobe staple. The pair I'm wearing right now happen to have a leather upper as well - a material I suspect I might have to refrain from in general. But let's inform ourselves about the industry before jumping to conclusions, shall we? In my quest for 'clean' clothing and the like, my next post will revolve around the subject of leather, it's processing and possible alternatives. Because, indeed, I'm planning on sharing this journey with you. Consider this an open invitation to join me and put your own shopping behaviour under the looking glass. I promiss I won't judge. After all, I'm just as bad as you are.
I might very well be worse. In case you're an ethically savvy reader, I would love your input. I'm very much aware that this is a tricky subject with a thousand different facets, impossible to uncover by one person alone. So if you know of any brands that combine great design with great responsibility; if you know of any materials that one should particulary avoid; if you spot me buying into false sustainability or fair trade advertising: please be so kind to share your valuable knowledge. Do consider me interested.
[Illustration from ranranland @ flickr]














